Email marketing strategy

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement.
This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block.