Future trends that will shape consumer behaviour and retail operations

A trio of charismatic and insightful thought leaders shared their thoughts on what’s to come during NRF 2024: Retail’s Big Show, highlighting trends as diverse as consumer guardianship, function versus vibe in a physical store, and the need to be age-agnostic when it comes to products and services.
In three individual sessions, Lee Peterson, executive vice president, thought leadership and marketing at WD Partners; Andrea Bell, vice president of consumer insights at WGSN; and Kate Ancketill, CEO and founder of GDR Creative Intelligence, spoke about the role of stores, strategies to future-proof retail businesses, and technology’s impact on operations and consumer behavior.