Why resale kept growing in 2023

From H&M, to Kate Spade, to Carhartt, more major brands joined the recommerce ranks this year. Along with ranking the 100 brands with the most active resale programs, ThredUp’s The Recommerce 100, which is updated monthly, compiles retailers and brands who’ve launched resale programs.
Among the brands on the current list, 39 launched in 2023, including H&M, Kate Spade, and Carhartt. As impressive as it is that so many brands cracked the list this year, even more did so in 2022, when 72 brands on the list launched their resale programs that year.