How Gen Z are using social media

Effectively reaching Gen Z can be a challenge. In this post, we demystify Gen Z social media marketing best practices and tactics. Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives.
And as the largest generation in history, Gen Z is rapidly becoming a powerful force in the global economy.