The resulting campaign was “ EGGstravaganza,” a program that included Easter egg hunts, scavenger hunts, and other branded activities at 30 sites across the country. “The campaign was a huge success, not only proven by the great attendance that all events had but by the positive sentiment of consumers toward Kinder Joy and the egg hunts,” says Felipe Riera Michelotti, VP of snacks portfolio development and Ferrero mainstream chocolate innovation at ANA member Ferrero USA. “As a brand, we want Kinder Joy to be part of family traditions, and 80 percent of consumers told us they would include Kinder Joy in their next year’s egg hunts.”
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Marketing to generation Alpha
The resulting campaign was “ EGGstravaganza,” a program that included Easter egg hunts, scavenger hunts, and other branded activities at 30 sites across the country. “The campaign was a huge success, not only proven by the great attendance that all events had but by the positive sentiment of consumers toward Kinder Joy and the egg hunts,” says Felipe Riera Michelotti, VP of snacks portfolio development and Ferrero mainstream chocolate innovation at ANA member Ferrero USA. “As a brand, we want Kinder Joy to be part of family traditions, and 80 percent of consumers told us they would include Kinder Joy in their next year’s egg hunts.”
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