Retail media spending grew 10% in Q3

Wouldn’t it be nice if, after all those bills, you opened up an envelope from the electric utility or oil company and it was a…check? That is, in essence, what’s happening with retail media these days. Advertising, which for generations had strictly been an expense for major retailers, is now a major source of revenue, as brands dig deep to advertise on retailers’ e-commerce sites and apps to get better exposure with shoppers searching and browsing.