Why SMS marketing should form a core part of your strategy

Vibe’s Mobile Insights Reports reveal the growing dominance of mobile devices, the importance of mobile apps, and the shift towards mobile-first strategies in businesses.
SMS marketing has surged in popularity due to its direct and personal reach, enabling businesses to connect with customers on their most-used devices: their smartphones. With open rates as high as 98%, compared to email’s 20%, SMS offers unparalleled visibility and immediacy, ensuring messages are seen almost instantly.