TikTok encouraging more searches with shortcut and AI

TikTok is promoting a dedicated search shortcut that could get more people searching on the platform. Users can add a new prompt by downloading the dedicated TikTok search shortcut, which is intended to “make quicker searches.”
Douyin – China’s TikTok and the original version of the app – began experimenting with  generative AI search late last year.
The AI search feature is located in the interface of the app, along with other services such as searching by products, group buying, users, and videos. The answers are pulled from videos, text and third-party websites, complete with links to get more details and information.