Key B2B ecommerce features for a future-proof ecommerce platform

The B2B digital landscape is quickly evolving, as well as the shopping behavior of B2B customers, as more and more shift towards shopping online. According to a study by Forrester, over 90% of B2B customers start their business buying process by searching online 1. Moreover, an AMA New York report states that over 70% of B2B customers see company websites as their primary sales channel 2.
However, since B2B ecommerce involves bulk orders, complex pricing, and B2B purchasing workflows, a standard B2C ecommerce approach may not be enough. To achieve B2B ecommerce success, businesses need to invest in a tailored ecommerce platform with B2B ecommerce features that help them deliver seamless customer experiences and ensure a smooth buying process. In this article, we will explore the essential B2B ecommerce features every B2B ecommerce platform should have to leave an indelible impression on your customers.