100 Recent stats about Gen Z every marketer needs to know

Millennials are the older cousin that paved the way for Gen Z’s progressive digital first values, such as radical inclusivity, transparency, and accountability. In our thought leadership research, we find that Millennials and Gen Z often agree on lifestyle issues, yet Gen Z tends to be more attuned to the realistic, practical, and dark sides of situations.
Gen Z
Entering early twenties
Starting off their careers