Is TEMU shifting the tectonics of e-commerce?

A pretty new and significant player has entered the ring in e-commerce. “Geiz ist Geil” — Who doesn’t know this snappy advertising slogan that always catches our ears? Thanks to such catchy phrases, brands such as “Saturn” have become firmly anchored in our minds, and we can hardly imagine everyday life without them. Will “store like a billionaire” make it into these ranks?
During the digital upheaval, in which online retail is almost perpetually growing and evolving, a new player has entered the scene that promises to change the e-commerce landscape: Temu.