How AI improves site search & functionality

Often the unsung hero of your ecommerce shop, your site search engine is a critical component for increasing revenue and customer satisfaction. Discover how integrating AI transforms this seemingly traditional tool into a powerhouse, cleansing data, enhancing localization, and personalizing the shopping experience.
Site search is not to be confused with shopping search engines such as Google Shopping, Bing Shopping, Yahoo Shopping, Wanelo, Shopzilla, or ShopMania. Those are search engines that provide their users with results pulled from crawling other sides. They are still important to optimize, but this blog is about site search.