How many emails should a business send per month?

Here’s how to know how many emails you should send per week or per month, depending on your email list, your goals and the various metrics you should track. Your email frequency depends on your email list and the goals of your email marketing program.
There’s no set number that you should shoot for. Usually, brands start with one email per week and then set up automation to target specific segments (cart abandonment, returning customers, welcome email series, etc.).