How fit technology helps take a bite out of returns

Nothing gets retail executives reaching for the Tums quite like bracketing, when online shoppers order a size up and down from what they think will fit them to be sure they get the right size—then return the other two (or more). The stomach acids really roil for retailers who offer free returns, because they could lose money on the transaction if they sell an item while assuming the cost of processing, which can cost up to $20 per return—not including freight, according to the Wall Street Journal.