Why returns data is crucial to customer experience

Data can change your business, if it’s used in the right way. It should be used as a way to replace guesswork and give predictability and concrete actions, it should be expertise that’s digital, making it instant and scalable. I want to talk about how a specific subset of retail customer data is insanely important and underutilized to deal with one of the biggest cost pressures in retail: returns.

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