How Amazon Fashion is using AI to help you find the perfect fit

Amazon wants customers to shop with confidence. This includes developing features that help customers find great-fitting fashion items from the comfort of their homes. Valuable insights unlocked by artificial intelligence (AI) have been helping us improve the customer experience and address the size and fit challenges that are part of shopping for fashion online.
Following are a few recent AI-enabled features that empower customers to confidently shop our stores for the fashion and styles they love.