72% of consumers trust Amazon when shopping online

Holiday sales are everywhere, but consumers are more cautious than ever about where they spend their money. And Amazon seems to be one platform consumers trust—a lot, actually.
As shoppers scour the internet for Black Friday and Cyber Monday deals, 72% of American consumers trust Amazon over other retailers for online shopping, according to a recent study from HostingAdvice, which surveyed 1,000+ US adults in October.