How to plan long-term influencer strategy

In today’s creator economy, stability and longevity can be big draws for influencers when considering which brands to work with. For brands, long-term partnerships have a myriad of benefits over short-term, one-off sponsorships. Working with the same creators over a longer period, allows for consistent brand messaging, greater content quality, valuable insights into performance over time and risk mitigation when it comes to competitor contracts.