Why extended reality matters in ecommerce

In the changing world of ecommerce, businesses are always looking for innovative solutions to stay ahead of the curve. One technology making waves in the industry is Extended Reality (XR). As we step into a new era of online shopping, XR is poised to redefine how consumers interact with brands and products. In this article, we will look into the impact of XR on ecommerce, exploring its benefits and challenges, and how businesses can harness its potential to deliver unparalleled customer experiences.