A referral program is a system that incentivizes previous customers to recommend your products to their families and friends.
Retail stores create referral programs to reach more people. It’s a marketing strategy that asks previous happy, loyal customers to become brand advocates.
They’re incentivized to do so—in return for gift cards to redeem for discounts on future purchases, free products, and more.
Four types of Referral Programmes can benefit a business
- Word-of-Mouth Referrals. For 85% of small businesses, word-of-mouth referrals are the primary method of attracting new prospects.
- Online Reviews.
- Social Recommendations and Sharing.
- Email Referrals.