Optimizing your ecommerce site can be daunting. It’s a long, drawn-out process and it typically takes a while to achieve success. Your long-term goals for increasing revenue are important, but it’s important to have shorter-term, incremental goals to build visibility in search, drive more traffic, and convert customers, as well.
Monitoring and measuring key performance indicators (KPIs) gives you that high-level view that shows you’re on the right track — or that you need to make adjustments. Here are 11 of the SEO KPIs that are most relevant to ecommerce websites. Read more…
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