What are Core Web Vitals?

In 2020, Google announced that Core Web Vitals would affect Google Search ranking signals starting May 2021.

Therefore, it’s essential to ensure all your ranking signals are in tip-top shape.

What are Core Web Vitals and How do They Work?

Core Web Vitals are fundamental to consider in any digital marketing strategy involving a website. They’re a subset of real-time, user-base, page speed signals derived from Google’s Chrome UX Report. Each of the core web vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome.

Basically, what this means is Google uses these page speed signals to measure how users perceive the experience of interacting with a web page.

Jon Lister, Senior Manager, SEO at Tinuiti wrote about how the recent changes could significantly impact your Google Search ranking and what you need to do to prepare.

• Learn more about Core Web Vitals & Google