In 2020, Google announced that Core Web Vitals would affect Google Search ranking signals starting May 2021.
Therefore, it’s essential to ensure all your ranking signals are in tip-top shape.
What are Core Web Vitals and How do They Work?
Core Web Vitals are fundamental to consider in any digital marketing strategy involving a website. They’re a subset of real-time, user-base, page speed signals derived from Google’s Chrome UX Report. Each of the core web vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome.
Basically, what this means is Google uses these page speed signals to measure how users perceive the experience of interacting with a web page.
Jon Lister, Senior Manager, SEO at Tinuiti wrote about how the recent changes could significantly impact your Google Search ranking and what you need to do to prepare.