3 Tips to market authentically to Gen Z audiences

Independent. Savvy. Driven. Authentic. These traits define Generation Z in all aspects of their lives, from school and careers to how they shop. Gen Z consumers have high expectations of themselves, and that applies to the brands they buy from, too. They not only want to be understood by brands, but to see their values reflected in the entire consumer journey, from product design and in-store experience to marketing and promotions.  Read more…