Physical beauty retail rebounds

Masks are coming off and full capacity has returned for beauty retailers, but the pandemic has meant beauty shopping is less hands-on and more digital. Beauty retailers are upping the capacity limits of stores as foot traffic is on the rebound. According to GroundTruth, a location-based marketing and ad tech company, overall foot traffic for beauty retailers was 226% higher for April 2021 than April 2020. While hygiene restrictions have loosened, many still remain in place for product testers and application. But as services remain limited, retailers have been introducing in-store digital and omnichannel features such as QR codes; virtual try-on; buy-online, pick-up in-store and same-day delivery at a rapid pace.  Read more…