Meet Generation Z: Shaping the future of shopping

The newest consumer generations—Gen Z and millennials—are upturning retailers’ expectations. Here’s how—and what to do about it. In this episode of the McKinsey Podcast, Lucia Rahilly speaks with McKinsey partner Bo Finneman and associate partner Emma Spagnuolo about how Gen Z and millennials are influencing the future of shopping. An edited transcript of their conversation follows.
Lucia Rahilly: Hello, and welcome to the McKinsey Podcast. I’m Lucia Rahilly, and I sat in to host today’s episode on the new age of the consumer: Generation Z and millennials. We recorded this podcast just before the outbreak of COVID-19 that has unexpectedly shuttered stores across the globe. But as retailers begin cautiously to reopen, the questions we discussed return to the fore: How does Generation Z differ from the millennial generation? And how are they reshaping the way that we shop, buy food, and do business? We’ll find out more with Bo Finneman, a partner in our Miami office, and Emma Spagnuolo, an associate partner in our New Jersey office. Read more…