Who has influence, in Amazon’s opinion?
All Amazon customers. How Amazon does influencer marketing differs significantly from how most marketers approach influencer marketing today. Where most brands are managing one or two word-of-mouth marketing programs on average (influencer, advocacy, referral and/or loyalty), Amazon is executing four, and then some.
From Amazon’s Influencer Program to Amazon Prime, there’s a program for every Amazon customer that provides relevant opportunities for each to tell their world about Amazon products in the most influential ways – and it’s not mutually exclusive. Amazon is a bonafide, self-sustaining word-of-mouth machine as it is an e-commerce, search and digital advertising powerhouse.