Definitive proof that site speed impacts conversion

As the eCommerce industry becomes more and more savvy to the benefits of a fast site, the actual impact of site speed and performance is largely unknown. Does it really improve site KPIs? And if so, how much? The correlation between a faster site and more sales is not a new idea, and generally is something  many of us have always suspected – but the actual industry data backing it up has been lacking. Here at YOTTAA, we see the connection between site speed and conversion with all of our customers. Read more…