Keeping pace with increased digital payment options

The rise of grocery e-commerce has established contactless payments as a new shopper expectation in a safety-conscious world. Grocery shoppers are increasingly opting for touchless in-store payment methods. The way that shoppers are able to pay for purchases is evolving quickly, growing more complex and challenging grocers to keep pace with new developments.
It’s a case of bad and good news. While digital payments promise to grow more complicated in the short term, with options expanding dramatically, the changes also create opportunity for retailers able to capitalize on the trends to ensure that shoppers are able to pay on their own terms. Make no mistake: This isn’t just about payments. This is about capturing shopper data for the personalization of communications and offers, and endearing shoppers to loyalty programs. Read more…