Instant delivery apps have post-pandemic staying power for beauty

The pandemic spurred beauty brands’ adoption of two-hour delivery, and they’re not stopping now — even with hope for normal life on the horizon. Instant delivery platforms such as FastAF, Instacart, Doordash, Postmates and Uber Eats have been quickly growing their list of official beauty brand partners. Curated two-hour delivery platform FastAF, for example, recently expanded its coverage area beyond Los Angeles and New York, to San Francisco and Miami. The app has added an assembly of cult beauty brands to its lineup with Goop, Dedcool, Dieux, The Feelist, Olaplex and Fur, among other new partners, in recent months. And for Mother’s Day 2021, The Honest Company is teaming up with Doordash for a set of last-minute gift baskets featuring the brand’s beauty and body care products. Read more…