With more prominent influencers losing some authenticity and credibility and micro-influencers still too pricey, brands are now investing in the vast realm of “nano influencers”
The NYTimes defines nano influencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty.
‘Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for age-old marketing practice.
Consumers have always recommended products, experiences, and companies to friends and family. The only thing that’s changed is the technology surrounding them and the newly minted term “nanoinfluencer.” Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence.