Transferring personal data to the US? Everything you need to know to avoid legal risks

The Austrian Max Schrems has once again been succesful in one of the many [...]

B2B marketers are converting their in-person events into live virtual experiences

The coronavirus has exacted a staggering price on the events business. Canceled trade shows [...]

What customers need to hear from you during the COVID crisis

As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and [...]

When it comes to digital transformation, start with the customer

Digital transformation was poised to be the buzzword for 2020, and its relevance only [...]

Nielsen data shows how consumers around globe have begun behaving alike

As people recalibrate against what’s in their wallet, they’ll recalibrate what goes into their [...]

How data drives emotion in marketing

Emotions have been running high for months now. The global uncertainty created by Covid-19 [...]

As retailers figure out reopening plans, foot traffic trends continue to fluctuate

Retail reopenings have become a balancing act, thanks to a hard-to-predict timeline. Brick and [...]

Experiential retail will get a digital facelift in the post-coronavirus world

When Nordstrom opened its New York City flagship last October, it was the epitome [...]

4 Payment giants expand digital checkout

American Express, Discover, Mastercard and Visa have agreed on the global expansion of touch-free [...]

Coronavirus is a wake-up call for supply chain management

As procurement teams struggle to cope with the Covid-19 global pandemic, most have been [...]

Confessions of a B2B marketer

When this blog post goes live, it will have been over 100 days since [...]

Introducing Instagram Shop and Facebook Pay

As we continue building products to help businesses and creators of all sizes, we hope [...]

The digital evolution of retail is now a revolution

Industry transformation is typically an evolutionary process. That is not the case for the [...]

Modernising VAT for cross-border e-commerce

The VAT e-commerce package is now fully complete with adoption on 12 February 2020 [...]

SEO and PPC: The Pros, the Cons and how to choose between them

Digital marketers sometimes struggle with the decision of when to use SEO and when [...]

Everything you need to know about how the retail experience is about to change

How we shop has changed in both visible and invisible ways. Beginning in March, much [...]

How do you stay relevant to consumers when you don’t know what they want?

When stay-at-home orders took hold this past March,  retail sales dropped dramatically — as everybody [...]

7 More innovative business ideas in response to Coronavirus

Since the coronavirus pandemic began spreading across the globe earlier this year, many businesses have [...]

TikTok unveils global platform for marketers

TikTok introduced a global platform for marketers as part of its first appearance at [...]

Influence marketing blends the lines of human and digital

Influence marketing has been very developed in China for years and KOLs (Key Opinion Leaders) [...]

As society changes so will your marketing plan

In assessing the behavioral changes following from the current crisis that will impact marketing, [...]

The new shopper normal

Looking at the occurrence of infections worldwide and the measures taken by governments in different [...]

Snapchat bets on augmented reality to win at social commerce

Snapchat isn’t known for social commerce. But after years of incremental updates, it’s ramping up [...]

How to use keywords to improve your social media marketing in 2020

Social media platforms are inherently unpredictable. At any time, platforms can make algorithm changes [...]

LVMH and Kering’s new battlefield is online

As e-commerce mitigated the impact of store closures during the Covid-19 pandemic, it has become [...]

Make your YouTube video ads your new storefront

Prolonged store closures have forced brands around the world to recalibrate their media campaigns to [...]

Secondhand e-commerce sites see a silver lining

Consumers looking for bargains as they shop from home will contribute to secondhand’s 27% [...]

The influencer industry promises change

Called out for outsized whiteness and racial pay inequity, the influencer industry is doing damage [...]

Google Pay to add more shopping features

Google plans to add more shopping features to its Google Pay payment app as [...]

3 Things every entrepreneur needs to delight their customers

Learn how to create a memorable delivery experience and keep customers coming back for [...]

Coronavirus pandemic boost and disrupts the European online fashion industry

European Fashion bricks and clicks stores generate half of their usual turnover. They increase online [...]

6 Brands targeting female audiences on digital

The numbers are staggering. Though women make up only 51% of the population, they [...]

Facebook ads vs. Google ads: What you need to know

If you’re looking to advertise your products or services online, you’re probably looking into [...]

Smart campaigns helps small businesses reach more customers

Small businesses are looking for tools to get their business online and reach the [...]

Amazon gives a glimpse into the future of shoppable television

Shopping on TV may conjure up memories of your grandma watching infomercials or the [...]

5 Ways to make your surveys matter

Most survey programs provide information: “Our Net Promoter Score (NPS) is 25, up from 22, compared to our [...]

How to use TikTok in your marketing strategy

TikTok is a social media sensation that marketers can no longer ignore. While the [...]

The future of shopping will be on Netflix, Amazon Prime Video

As retailers struggle and e-commerce accelerates, there’s a big opportunity for brands, consumers, and [...]

Cross-Border Commerce Europe publishes the second edition of the “TOP 16 Countries Cross-Border Europe”

An annual ranking of the best 16 European countries in cross-border online shopping. [...]

The emergence of mobile gaming as a dominant digital ad platform

Heading into 2020, digital marketing experts had no shortage of predictions; then a global [...]

Facebook and Instagram are about to become small-business shopping hubs

Facebook is targeting small merchants with a new ‘Shops’ feature, letting them promote collections [...]

China millionaire livestreamer Viya shows online shopping future

A millionaire at 34 and bigger than “Sunday Night Football,” China’s star saleswoman Viya rules [...]

How publishers are supersizing the Holiday gift guide

For years, media brands have made an annual event out of their holiday gift [...]

The 10 social media metrics you can’t afford to forget

The more data we collect about our marketing activities, the more doors can open [...]

The future of experiential retail in the era of coronavirus

In the short term, brands have been moving online to engage consumers, but with [...]

Google Search will now favor websites with great UX

There are few things more annoying than a website that doesn’t work how you [...]

Where and how often do consumers watch live video?

By 2027, the live video market is expected to surpass $184 billion. And brands [...]

Ikea ecommerce sales reaching 10 times their pre-pandemic levels in some markets

Ikea has been voted the most successful retailer during the coronavirus lockdown thanks to [...]

TikTok tests a buy button to boost its advertising offer

TikTok has been in the press these days. The social media has passed the [...]

How B2B sellers became DTC brands during the pandemic

The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus [...]

Why browser fingerprinting is unlikely to succeed

Safari and Firefox blocked third-party cookies and Google announced that it will do the [...]

The rise of social commerce

Social commerce is a subset of e-commerce and more broadly retail. It’s the evolution and [...]

Pinterest is getting into online grocery shopping, allowing users to buy ingredients

Pinterest’s Jeremy King talks about COVID-19’s impact on social media marketing and retail. Pinterest has [...]

How TikTok is driving Amazon beauty sales

As Amazon solves its Covid-19 shipping delays, TikTok has emerged as an unlikely source of [...]

Capturing behaviors for “hidden” preference centers

Many marketers love to hate the preference center. They argue that subscribers rarely use [...]

5 steps to identify and minimize inactive email subscribers

Inactive subscribers – those who haven’t opened or clicked in some defined timeframe — [...]

10 Best ways to use live streaming for business

A simple yet breakthrough live streaming technology invaded the market in 2016. Platforms like [...]

3 key pillars of analytics in a multi-channel marketing world

Marketers are living in a world where the delivery of customer experiences is front [...]

37 Mind-blowing marketing attribution stats

Marketing attribution is becoming ever more important to marketing success. 56% of marketers believe attribution [...]

Customer journey map: 6 Steps to build it successfully

A customer journey map helps businesses see their products and processes from a customer’s [...]

How livestreaming will transform global ecommerce in 2020

Retail companies have embraced the power of video to build brand trust and 2019 was [...]

Understanding Keywords in 2020

The purpose and importance of marketing keywords was relatively simple until recently: Keywords were [...]

Sharper deliveries scheduled for B2B email campaigns

While B2B firms are likely to ramp up their email marketing amid the coronavirus, [...]

Beauty brand leaders predict the future of omnichannel

Omnichannel retail is undergoing a dramatic revolution. With stores closed for months on end and brands [...]

Shopping habits of generation Z could spell the end of fast fashion

With the high street and the fashion industry brought to its knees by the coronavirus [...]

Building trust during the pandemic drives long-term loyalty

As most countries start to reopen, it’s easy to consider ditching temporary coronavirus policies. Instead, [...]

5 Notable virtual influencer + brand partnerships

The virtual influencer industry continues to grow as more and more brands pour dollars into [...]

Cross-Border Commerce Europe publishes the second edition of the “TOP 500 Cross-Border Retail Europe”: an annual ranking of the best 500 European cross-border online shops.

Cross-Border Commerce Europe, the platform that stimulates cross-border eCommerce in Europe, releases a major research [...]

Europe: New rules for the platform economy

From July 12, 2020 onwards, new European rules will oblige online platforms to take [...]

How to convey your brand personality through social media

You know your brand. You’re a marketer or business owner, after all. But, conveying [...]

The ultimate guide to social media live streaming in 2020

From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan [...]

Email marketing strategy during COVID-19

The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their [...]

3 Ways your brand can work with virtual influencers

Brands need fresh, innovative ways to appeal to new audiences while artfully retaining already [...]

90% of people buy from brands they follow on social media

Consumers who connect with brands on social media are loyal customers, with about nine [...]

Quickly pivoting your loyalty programs and promotions in a pandemic

Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. [...]

Guiding principles for brands in crisis during COVID-19

The impact of COVID-19 on businesses around the world is profound. Many have gone [...]

The pandemic’s lasting effects on luxury fashion

Mainland China becomes the focus, e-commerce increases in importance and sticking to seasonality seems [...]

Amazon Prime Day reports have advertisers eyeing Christmas in September

Reports have begun to surface that Amazon plans to move forward with Prime Day [...]

Retail’s new reality

It comes as no surprise that retailers are struggling as COVID-19 continues to take [...]

Shopify announced a slew of finance, shipping, and retail updates

The company unveiled a business account and debit card called Shopify Balance, a “Buy Now, [...]

How to merchandise and market the virtual shelf

Marketers are watching — often without much influence — as commerce changes before their [...]

Direct to Consumer customer loyalty playbook

In the next era of ecommerce, you have two options: lose your hard-earned customers [...]

All dressed up with nowhere to go

Shoppers are buying less clothing to wear out, opting instead for athleisure outfits to be [...]

Introducing Facebook Shops: Helping small businesses sell online

Facebook has always been about connecting you to what you love. That means friends and [...]

What to do when your retail website becomes your primary storefront

In mid-March, when the implications of the COVID-19 pandemic began to become clear, I [...]

Where does TikTok go from here?

Amid soaring downloads, and brands and influencers flocking to capitalize on the growth, TikTok’s [...]

Retail shopping patterns are shifting again

A month ago, the natural foods online marketplace Bubble saw sales increasing very quickly. People [...]

What post-pandemic retail might look like

Nikki Baird, vice president of retail innovation at retail enterprise solution provider Aptos, has [...]

With stores closed, MAC Cosmetics expands AR try-on for ecommerce

After three years of testing augmented reality in a selection of its 4,500 stores, [...]

What might the ‘new normal’ look like for ecommerce?

As the ‘new normal’ is affecting the globe, I reflect on a few of [...]

Use customer analytics to optimize your online business

There’s a lot that goes into becoming a great ecommerce marketer. You might be [...]

Be a data custodian, not a data owner

“Data is the new oil.” In the years since mathematician Clive Humby coined this [...]

Why taste communities are the future of marketing

Instead of focusing on consumers’ individual personas, marketers should look at the communities to [...]

The three Ts of handling consumer data

Customers give personal information to companies that are careful about trust, transparency, and the [...]

Why it’s a mistake to define luxury by price

Almost all high-priced products get called “luxury” these days, but prices don’t define which [...]

25 Live video stats marketers need to know in 2020

In the past year or so, live video has quickly become one of the [...]

Mastering 3 coronavirus challenges with customer loyalty

It’s no secret that retailers face serious obstacles amid the coronavirus crisis, but the [...]

Brands are outsourcing product imagery creation to their communities

Coronavirus may have put many things on hold for fashion brands, but many continue [...]

Buying consumer data? Tread carefully.

Collecting and selling data about people is estimated to be a $200 billion business, [...]

Conversational marketing trends in 2020

How frequently do you visit websites that offer you the opportunity to interact with a [...]