10 Best ways to use live streaming for business

A simple yet breakthrough live streaming technology invaded the market in 2016. Platforms like [...]

3 key pillars of analytics in a multi-channel marketing world

Marketers are living in a world where the delivery of customer experiences is front [...]

37 Mind-blowing marketing attribution stats

Marketing attribution is becoming ever more important to marketing success. 56% of marketers believe attribution [...]

Customer journey map: 6 Steps to build it successfully

A customer journey map helps businesses see their products and processes from a customer’s [...]

How livestreaming will transform global ecommerce in 2020

Retail companies have embraced the power of video to build brand trust and 2019 was [...]

Understanding Keywords in 2020

The purpose and importance of marketing keywords was relatively simple until recently: Keywords were [...]

Sharper deliveries scheduled for B2B email campaigns

While B2B firms are likely to ramp up their email marketing amid the coronavirus, [...]

Beauty brand leaders predict the future of omnichannel

Omnichannel retail is undergoing a dramatic revolution. With stores closed for months on end and brands [...]

Shopping habits of generation Z could spell the end of fast fashion

With the high street and the fashion industry brought to its knees by the coronavirus [...]

Building trust during the pandemic drives long-term loyalty

As most countries start to reopen, it’s easy to consider ditching temporary coronavirus policies. Instead, [...]

5 Notable virtual influencer + brand partnerships

The virtual influencer industry continues to grow as more and more brands pour dollars into [...]

Cross-Border Commerce Europe publishes the second edition of the “TOP 500 Cross-Border Retail Europe”: an annual ranking of the best 500 European cross-border online shops.

Cross-Border Commerce Europe, the platform that stimulates cross-border eCommerce in Europe, releases a major research [...]

Europe: New rules for the platform economy

From July 12, 2020 onwards, new European rules will oblige online platforms to take [...]

How to convey your brand personality through social media

You know your brand. You’re a marketer or business owner, after all. But, conveying [...]

The ultimate guide to social media live streaming in 2020

From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan [...]

Email marketing strategy during COVID-19

The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their [...]

3 Ways your brand can work with virtual influencers

Brands need fresh, innovative ways to appeal to new audiences while artfully retaining already [...]

90% of people buy from brands they follow on social media

Consumers who connect with brands on social media are loyal customers, with about nine [...]

Quickly pivoting your loyalty programs and promotions in a pandemic

Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. [...]

Guiding principles for brands in crisis during COVID-19

The impact of COVID-19 on businesses around the world is profound. Many have gone [...]

The pandemic’s lasting effects on luxury fashion

Mainland China becomes the focus, e-commerce increases in importance and sticking to seasonality seems [...]

Amazon Prime Day reports have advertisers eyeing Christmas in September

Reports have begun to surface that Amazon plans to move forward with Prime Day [...]

Retail’s new reality

It comes as no surprise that retailers are struggling as COVID-19 continues to take [...]

Shopify announced a slew of finance, shipping, and retail updates

The company unveiled a business account and debit card called Shopify Balance, a “Buy Now, [...]

How to merchandise and market the virtual shelf

Marketers are watching — often without much influence — as commerce changes before their [...]

Direct to Consumer customer loyalty playbook

In the next era of ecommerce, you have two options: lose your hard-earned customers [...]

All dressed up with nowhere to go

Shoppers are buying less clothing to wear out, opting instead for athleisure outfits to be [...]

Introducing Facebook Shops: Helping small businesses sell online

Facebook has always been about connecting you to what you love. That means friends and [...]

What to do when your retail website becomes your primary storefront

In mid-March, when the implications of the COVID-19 pandemic began to become clear, I [...]

Where does TikTok go from here?

Amid soaring downloads, and brands and influencers flocking to capitalize on the growth, TikTok’s [...]

Retail shopping patterns are shifting again

A month ago, the natural foods online marketplace Bubble saw sales increasing very quickly. People [...]

What post-pandemic retail might look like

Nikki Baird, vice president of retail innovation at retail enterprise solution provider Aptos, has [...]

With stores closed, MAC Cosmetics expands AR try-on for ecommerce

After three years of testing augmented reality in a selection of its 4,500 stores, [...]

What might the ‘new normal’ look like for ecommerce?

As the ‘new normal’ is affecting the globe, I reflect on a few of [...]

Use customer analytics to optimize your online business

There’s a lot that goes into becoming a great ecommerce marketer. You might be [...]

Be a data custodian, not a data owner

“Data is the new oil.” In the years since mathematician Clive Humby coined this [...]

Why taste communities are the future of marketing

Instead of focusing on consumers’ individual personas, marketers should look at the communities to [...]

The three Ts of handling consumer data

Customers give personal information to companies that are careful about trust, transparency, and the [...]

Why it’s a mistake to define luxury by price

Almost all high-priced products get called “luxury” these days, but prices don’t define which [...]

25 Live video stats marketers need to know in 2020

In the past year or so, live video has quickly become one of the [...]

Mastering 3 coronavirus challenges with customer loyalty

It’s no secret that retailers face serious obstacles amid the coronavirus crisis, but the [...]

Brands are outsourcing product imagery creation to their communities

Coronavirus may have put many things on hold for fashion brands, but many continue [...]

Buying consumer data? Tread carefully.

Collecting and selling data about people is estimated to be a $200 billion business, [...]

Conversational marketing trends in 2020

How frequently do you visit websites that offer you the opportunity to interact with a [...]

Maturing from social listening to digital consumer intelligence

Consumer insights are the lifeblood of your organization. If communication channels are blocked, or [...]

Extend digital experience beyond transactions

Many companies are daunted by the idea of building a richer digital experience for [...]

7 Voice of the customer metrics you shouldn’t ignore

Many customer-centric organizations are using Voice of the Customer (VoC) data to enable them [...]

How learnings from the 2008 recession can prepare brands for COVID-19

The Great Recession of 2008 poses economic similarities that retailers and brands can learn from [...]

Google Shopping lets merchants list products for free

Google will stop charging merchants a fee to list products on its Google Shopping [...]

The tricky business of retail marketing in a pandemic

Even with most transactions frozen, this can be a good time to talk to [...]

The best times to post on social media during COVID-19

Last month, Sprout Social published its latest listings on the best times to post to [...]

Connecting with consumers on a more human level

Amid the massive uncertainty that surrounds most every part of our lives we can [...]

Use your customer data to actually help your customers

Just as data about customers is becoming more and more valuable, customers are becoming [...]

Where your audience is watching, discovering, and buying in 2020

Everyone engages with brands on social media differently. This is doubly true when it comes [...]

How to strengthen your digital marketing strategy during uncertain times

In late March, social distancing guidelines surrounding COVID-19, the disease caused by the novel [...]

Enhance your marketing campaign with Facebook Messenger

Digital marketing has evolved significantly over the last decade. Search engines are smarter than ever [...]

Influencers’ currency has increased during Covid-19 crisis

Brands, finding themselves at risk of tone deafness in marketing, are turning to influencer partnerships [...]

How businesses can use data and customer service to adapt to social distancing

If you’re a small business owner looking to find better ways to connect with [...]

Adapting customer experience during coronavirus

In a short period of time, COVID-19 has overwhelmed lives and livelihoods around the globe. [...]

Are your web push strategies pushing customers away?

Don’t push to hard with messaging, make it personal. It’s a classic ecommerce own goal: [...]

Influencers are putting up paywalls. What does that mean for brands?

Influencers are charging fans for a more intimate social media experience, calling the future of [...]

Pinterest adds new ‘shop’ tabs and curated style guides

Pinterest announced new features to help consumers find and buy goods via search, Pinterest [...]

9 COVID-19 response trends for ecommerce marketing

As brands continue to shift their strategies in response to COVID-19, several important trends [...]

Instagram marketing in the time of the Coronavirus

Marketers often get wrapped up in expert opinions rather than what their customers think, feel, [...]

Get ready for the TikTok influencer beauty brand wave

Watch out, YouTubers. The first of the TikTok influencer beauty brands has arrived. A [...]

Reinventing the Direct-to-Consumer business model

For decades, a handful of brands dominated consumer retail in the United States. Whether [...]

How retailers can build resilience ahead of a recession

Retailers beware: although the US economy began a record expansion in 2009, there were [...]

TikTok has seen colossal growth and beauty brands are starting to take notice

Fenty Beauty, the cosmetic brand by Rihanna, is using TikTok to promote the next generation [...]

4 strategies for better email for ecommerce brands

While there is no denying that email marketing has incredible potential for ecommerce brands, [...]

The customer journey in 2020: 3 steps to success

Online shopping is more popular than ever, surpassing brick-and-mortar general merchandise sales  for the [...]

Where voice experiences fit in customer service

As companies look to provide customers with better customer experience (CX), an increasing number [...]

4 trends shaking up modern retail

It’s no secret that the retail experience has seen a massive upheaval as a [...]

Like Amazon’s mantra, your supply chain needs to focus on customer experience

Amazon’s supply chain begins with the customer and works backward, but they are not [...]

How to drive growth by putting personalization at the center of your marketing

Personalization is ready for its closeup moment. Technology and customer expectations are converging to propel [...]

How to better match your keyword strategy with user intent

In SEO research, it’s crucial to develop a firm understanding of keywords that apply [...]

Has the Amazon beauty reckoning finally arrived?

When Sephora and Ulta officially closed all stores last week to follow U.S. government [...]

Understanding the COVID-19 effect on online shopping behavior

I don’t think it’s too soon to say that the COVID-19 global pandemic will [...]

Why focus on micro-influencers for better marketing in 2020

The ANA’s first Influencer Marketing Conference in New York last year brought tons of [...]

Most popular luxury brands items bought online

Nothing can predict sales and future growth for a luxury brand quite as well as [...]

Fashion and beauty brands are taking AR more seriously

Augmented reality is driving sales on top of engagement for fashion and beauty brands that [...]

It’s time to think omnichannel shopper, not just omnichannel

There’s no shortage of omnichannel chatter across the retail landscape, and that chatter has been [...]

Coronavirus – After the mass closure of physical stores, eCommerce is stepping up efforts to better protect and serve consumers

Brussels, 24 March 2020. Cross-Border Commerce Europe, the platform for cross-border eCommerce in Europe, provides [...]

Cross-Border eCommerce in Coronavirus times

Facing exceptional moments in our private and professional life, it is good to express you [...]

3 Simple and effective email marketing analyses to determine ROI

Today it’s not enough to know how an individual email campaign performed on a one-time [...]

4 Customer journey maps and why you might need them all

The most successful marketers understand how their customers arrive at a decision to buy—as well [...]

4 Top strategies for combating customer returns

Whether you’re a budding ecommerce brand or a long-established company, you’ve probably been affected [...]

Is the consumer-goods industry ready for the new world of work?

The skills that made consumer-goods companies successful in the past won’t be good enough for [...]

eCommerce sites need to respond to some or all negative user reviews (87% of sites don’t)

User Reviews aren’t just important — they are critical to users’ purchasing decision, and to [...]

5 AI use cases for ecommerce brands in 2020

You’ve probably heard the hype for a few years now. But did you know that [...]

Give your female shoppers what they really want – time

Across the region, for every ad featuring strong women and girls, there’s the inexplicable product [...]

4 Strategies to make your sales funnels convert in 2020

As an entrepreneur trying to stay relevant and thrive in the competitive digital age, [...]

How luxury brands can win during a crisis

The luxury industry is more resilient during times of crisis than people think, and [...]

Beyond discounts: Retailers offer frequent shoppers out of the box perks

Retailers are embracing shopping rewards programs that offer bonuses beyond coupons. As brick and mortar [...]

How to avoid a social media crisis during COVID-19

Like many industries, the marketing industry has been feeling the impacts of Covid-19 worldwide. [...]

Experts decode Generation Z

Now that members of Generation Z are entering the workforce and beginning to flex [...]

6 Costly Facebook ad mistakes and how to fix them

Want better results from your Facebook ad campaigns? Are you making one of these [...]

5 Ways to analyze your Instagram marketing

Do you know how well your Instagram marketing is really performing? Your Instagram business [...]

Scaling the store of the future

As consumers increasingly make their purchases on the internet and physical stores shutter in [...]

Instagram is looking to step up its status as a digital showroom for retailers

The Facebook-owned photo-and-video app has begun a test to run a version of Facebook’s [...]

Brand ROI from social media

There is no denying that social media influencers can make a good living promoting [...]