The best times to post on social media – 2022 update

Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events.
Brands had to pivot to thrive in an unexpectedly rapid digital transformation, and social marketers had to combat burnout as the volume of social interactions and the demands on messaging increased. For more on the strategies brands implemented to react to these changes, see our review of learnings and resources for COVID-19. Read more…