The top app is stirring up a revival of short video clips—only now, it’s even more interactive, collaborative, and downright addictive. Recently, TikTok surpassed the likes of Facebook, Instagram, Messenger, and Snapchat in App Store and Google Play downloads.
In fact, during Q1 2020, it had a better quarter than any app ever, with 315 million downloads enticing and captivating consumers with a proclivity for binge-watching video content — especially appealing as global audiences are quarantined at home amid COVID-19. Read more…
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