Brands are doubling down on WeChat Channels: Here’s what DTC brands can learn from them

Short video marketing is becoming an indispensable part of brand’s digital journey in China. With the rapid evolution of the mobile Internet technology and the advancement of mobile network infrastructure, the short video content market is booming. The scale of the short video content market increased from 200 million CNY ($31 million US) in 2015 to 126.5 billion yuan ($19 billion US) in 2019, with an average annual compound growth rate of 401.5%[1]. It is expected to continue to grow substantially to 211.5 billion CNY ($32 billion US) and 317.1 billion CNY ($48 billion US) from 2020 and 2021. Read more…