Welcome emails play a crucial role in setting the tone for an e-commerce brand’s relationship with new subscribers or customers. Your welcome email branding and messaging need to be spot on because that first impression determines whether the customer will continue to engage with you or not.
Do it poorly, and you could turn off subscribers and lose customers. Nail it, and you could woo customers into a deeper relationship with you, which will lead to more purchases and delighted loyal customers who enjoy buying from you. Read more…
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