7 Trends shaping the future of retail and consumer products

Behind what brands report to the street, behind every decline in sales, behind each drop in customer satisfaction (CSAT) scores, there are millions of independent decisions taken by consumers on what they want to buy and how they want to buy it. These decisions are captured in data (through both traditional and nontraditional sources), which gives data immense power —the power to predict the probable future. Read more…