Why and how to integrate Facebook and paid search marketing strategies

Most eCommerce business owners can be divided into two distinct groups: those who think Facebook ads are king, and those who think Google Ads rule. If you are one of those eCommerce entrepreneurs who seem to be leaning very heavily one way or the other, you’re missing the BIG picture. If you’re exclusively sticking to Facebook and other social media ads, then you’re disregarding the benefits of taking all that money spent generating brand awareness with social ads to the next level: recapturing potential buyers into your sales funnel with Google. Read more…