Search results pages are crowded these days, with everyone vying for a spot at the top. This means that if you want good placement for a simple, generic search term, you’re going to face a lot of competition.
That’s why, when conducting keyword research, it’s important to target lengthy, highly-specific keywords — these are known as long-tail keywords.
Long-tail keywords are usually well-thought-out queries in the form of questions, phrases, and sentences. They’re typically three or more words long. The term “long-tail” refers to the “long tail” of a search’s demand curve. As queries around a topic become more specific, the search volume decreases while the likelihood of conversion increases. This creates a skewed distribution, as illustrated above. Read more…
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