How to amplify brand awareness with smarter tools and products

With the continued rise of digital video, advertisers and brands are changing their strategies, driving brand awareness and proving campaign impact. YouTube’s new tools reduce the effort needed to keep up with these consumer trends while achieving strong awareness results. Here are three approaches marketers should consider.
Outline a plan with Reach Planner
Before setting up your campaign, make sure you plan for maximum effectiveness. Reach Planner uses real-time YouTube data to show you the expected reach based on your campaign settings: audience, budget, ad types, and more. Tweak your inputs and you’ll see how they affect your campaign’s projected reach and frequency by audience. Read more…