Why BOPIS and BORIS will be the cornerstone of retail in 2021

The retail industry is a highly competitive, challenging and constantly evolving environment. Customer shopping behaviors are increasingly hard to predict, and retailers must constantly innovate or risk becoming redundant. The COVID-19 pandemic, which has heavily impacted the retail industry, is a prime example of this.
Driven by technological advances, social and economic shifts, and a desire for expanding sales opportunities, rolling out omnichannel offerings has been key in enabling retailers to better serve their customers. Since the onset of COVID-19 and the ensuing lockdowns, effective omnichannel solutions are not just about having a competitive edge, they’re necessary to survive. Read more…