The average shopping cart abandonment rate globally is 69.77%

In June, the shopping cart abandonment rate from Home & Furniture was the highest, at 74.56% – this is a 0.47% drop from May. In general, over the past twelve months, Home & Furniture has seen the highest shopping cart abandonment rates, at 73.34%, and Pet Care & Veterinary Services has seen the lowest, at 48.82%.
APAC has witnessed the most abandoned carts overall (72.25%), followed by Americas (71.63%), and then EMEA (66.88%). And in terms of device type, mobile has been responsible for 73.67% of shopping cart abandonment, with desktop representing 63.7%, and 63.29% from tablet. Read more…