TikTok, Facebook, Pinterest on reinventing shopping with social commerce

When shoppers were pushed online by the global health crisis, the shops themselves had to follow. Social media apps then accelerated e-commerce products and shoppable ads to entice SMEs and direct response marketers. The Drum talks to TikTok, Facebook, Snap, Pinterest and Twitch about their unique attempts to rebuild our retailers and grow a new segment of ad spend. Almost a quarter (23%) of UK shoppers now use social media to discover and buy new products. And increasingly, they are happy buying products from trusted influencers and brands on their favourite social channels. Read more…