Twitch and TikTok: The next big retail media platforms?

Since the rise of social media, more and more brands have found ways to leverage growing platforms to influence shoppers to buy their products. It’s no surprise that Amazon.com had the foresight to acquire Twitch back in 2014 for $1.1 billion, and it’s also why Walmart acquired 7.5 percent of TikTok this past year. And now, with social commerce expected to skyrocket 43.8 percent in 2021 to more than $36 billion in sales, both Twitch and TikTok may well be the next big platforms to watch. Read more…