The best B2B content marketing tactics you’re probably not using

Even if it sounds obvious, B2B and B2C marketing are not the same. Even though there are some similarities, there aren’t any universal “best advice for”. Each audience is different. Their reasons to buy from you are different. The way you promote your content can make a difference in your audience’s behavior. Nonetheless, B2B content marketing does have one major thing in common with B2C. Read more…