10 Powerful behavioral segmentation methods to understand customer

Customer segmentation has always been important. But now that orchestrating journeys that reflect a customer’s overall experience, rather than their most recent interaction within a siloed touchpoint, is integral to enterprise success today, effective segmentation is an absolute must.
But according to a recent Forrester report, only 33% of companies using customer segmentation say they find it significantly impactful. According to the report, the main reason companies fail is that they are still using traditional customer segmentation approaches, without leveraging the breadth of customer data and advanced analytics techniques available today. Read more…