Convenience, personalization, and digitization to define the in-store retail experience

Gaining the edge in retail is not as easy at it once was. Consumers can discover the best prices by doing nothing more than opening an app or visiting a few websites. Those who are willing to wait a few days can order virtually anything, from Bose headphones to Maine lobster tail, with a few clicks.
And yet, our State of the In-Store Experience 2021 report found 48% of shoppers still prefer to shop in-store when all other factors are equal. Obviously, brick-and-mortar retail provides something that digital commerce cannot. There is something about the experience of shopping in-store — whether it’s the sense of community, the feelings that a specific store inspires, or the immediacy of purchase—that nearly half of shoppers still prefer. Read more…