The 2022 engagement rate benchmark for branded influencer content

We studied over a thousand beauty brands in the US, UK, and France to provide a benchmark of the average engagement rate they see on branded influencer content. We analyzed influencer content mentioning more than 1,000 beauty and personal care brands on social media in three markets (United States, United Kingdom, and France) to provide a benchmark you can use to gauge performance and set targets for your campaigns.   Read more…