A Guide to the Japanese ecommerce market for cross-border brands

Japanis the third-largest economy in the world1 with a GDP of US$5 trillion2. GDP per capita3 is US$42,927 in 2021, predicted to reach US$51,620 by 2026. Japan is the fourth-largest ecommerce market in the world behind the UK, China, and the US4. Ecommerce growth in the market is at approximately 6.24% per annum and estimated to be worth US$143 billion by 20255. Food and Personal Care is the largest segment at US$28 billion in 2021, with Fashion and Beauty5 the second strongest category, worth US$25 billion, and Toys, DIY and Hobbies (US$21 billion) then Electronics and Media (US$18.9 billion) next. Read more…