The anatomy of a great package tracking email

Amid a cluttered inbox, package tracking emails reign supreme in terms of engagement. With open rates on average hovering around 70%, these sends have the potential to reach the masses—making the information beyond the “Read” button worth its weight in gold. When done well, package tracking email communication can drive down contacts to your support channels, boost customer satisfaction, and drive influenced revenue back to your brand—all while adding to your bottom line. How can you make sure you’re optimizing this powerful communication channel? We delved into Narvar platform data to understand what’s driving key success across our client base to develop this playbook. These tips will help you take your package tracking emails from “good” to “great” with easy-to-implement changes that require a light lift for a big reward.  Read more…