Consumers bring domestic ecommerce demands to growing cross-border transactions

More than a decade ago, when cosmetics company 100% Pure was starting to sell internationally, it ran a separate website for each country, which “was a lot of overhead,” according to founder and CEO Ric Kostick. “It was a big deal when we finally combined the websites and figured out, we can have our U.K. customers, our European customers, our Canadian customers” all using the same storefront, Kostick said during a PYMNTS TV discussion. Read more…